University of Bridgeport MBA with Marketing

UB offers a marketing concentration that delivers a strong foundation with essential training. The curriculum prepares you to create, promote, distribute, price and manage products and services to customers. You will develop an in-depth understanding of human behavior in varied markets, preparing you for effective communication with your target audiences. Enhanced your skills through problem solving, research and the application of managerial techniques.

Summary of Requirements

MBA Program Curriculum (total of 36 credits)

Starting Fall 2017, the Ernest C. Trefz School of Business is launching a new 36-credit MBA program. For details about a previous Program of Study, please visit the UB Catalog or speak with your academic advisor. 

The MBA program is made up of three course components: Core, Concentration, and Capstone.

Core Courses (18 credits)

In the six core courses you will apply the theory from the foundation coursework through cases and real-world exercises.

  • ACCT 505 Managerial & Cost Accounting (3 credits)
  • FIN 505 Advanced Financial Management & Policy (3 credits)
  • ITKM 505 Information Systems & Knowledge Management (3 credits)
  • MGMT 505 Organizational Behavior (3 credits)
  • MKTG 505 Marketing & Branding (3 credits)
  • MGMT 555 Global Program & Project Management (3 credits)

Concentration Courses (9 credits)

Course options include (select three):

  • MKTG 508 Strategy & Advanced Marketing Concepts (3 credits)
  • MKTG 515 Customer Analysis (3 credits)
  • MKTG 520 Customer Relationship Management (3 credits)
  • MKTG 525 Data Mining & Data-Driven Marketing (3 credits)
  • MKTG 535 Electronic & Mobile Business (3 credits)
  • MKTG 540 Personal Sales & Sales Management (3 credits)
  • MKTG 560 Global Marketing Management (3 credits)
  • MKTG 565 Supply Chain Management and Logistics (3 credits)

Capstone Courses (9 credits)

Integration Course (required)

  • BUCP 597 Policy & Strategy (3 credits)

Practicum (select one)

  • MGMT 582 Business Planning (3 credits)
  • MGMT 589 Cases in Ethics, Innovation, & Leadership (3 credits)
  • GLDP 501 Research Methods (3 credits)

Experiential Course (select one)

  • MGMT 582 Business Planning (3 credits)
  • MGMT 589 Cases in Ethics, Innovation, & Leadership (3 credits)
  • BUCP 598 Thesis (3 credits)
  • BUCP 599 Internship (3 credits)



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